Driven by Media Excellence
Passion for Sports Media
I’m actively seeking opportunities in sports communications, media relations, and content roles within professional and collegiate athletics.
If you’re looking for someone who understands both storytelling and the operational side of sports communications, I’d welcome the opportunity to connect.
About Adam Sierra
I’m a Public Relations and Strategic Communications student at Texas Tech University with a focus on sports media.
My experience includes:
- Supporting media relations for the Valero Alamo Bowl, where I drafted press materials and assisted with press conference logistics for a major NCAA event
- Writing 25+ sports articles for The Daily Toreador, covering Texas Tech Soccer and Baseball in AP style
- Building relationships with coaches and athletes to produce meaningful, accurate coverage
- Promoting home games and leading fan engagement efforts with Texas Tech Athletics
I’m especially interested in media relations, team communications, and content roles within professional or collegiate sports organizations. My goal is to help teams tell their story with clarity, professionalism, and authenticity.